We analysed data from 31 participants to get an overview of how Nigerians consume CBD.
First, we put together a series of questions in a survey, from user demographics to product experiences.
Then, we threw in some questions to get participants’ thoughts on hemp legalisation in Nigeria.
Participants’ responses revealed some interesting (and surprising) insights.
Now it’s time to share what we found.
(See disclaimer at the end of this article)
Here is a Summary of Our Key Findings:
- Females are more likely to use CBD products than males, our survey reveals females account for 67.74% of CBD consumption.
- Adults within the ages of 46-59 consume more CBD products than other age groups. This shows CBD products are used, by mostly middle-aged Nigerians.
- Southern states in Nigeria have more CBD oil consumers. However, Abuja had the highest number of CBD oil users in the northern states.
- Word of mouth seems to be the best marketing strategy for CBD products. 84.85% of users say they heard about CBD from a family or friend.
- CBD Oil tinctures are the most consumed CBD product in Nigeria, with 58.50% of total consumption.
- 90.32% of CBD consumers use their favourite products regularly or occasionally. On average, Nigerians make use of CBD products often.
- More than 60% of CBD users say they’ve consumed CBD products for over 12 months.
- Amongst all health concerns, CBD is mostly used by Nigerians for relief from pains & inflammations.
- Over 90% of consumers claim to have found benefits from using CBD. However, 6.45% of consumers say they found no benefits at all.
- Majority of CBD users (90%) found it effective or very effective for helping with various health concerns.
- 87.11% of CBD users claimed to have experienced no side effects, those who experienced side effects attributed it to overdose or interactions with medications.
- Not surprisingly, all participants in our survey would recommend CBD products to others.
We added some questions about the current bill in the house of representatives for the legalisation of hemp cultivation.
- 79.31% of CBD users support the legalisation of hemp cultivation in Nigeria. Although 20.69% of consumers stood in-between, we had zero “no responses” overall.
- Amongst all reasons for supporting hemp cultivation, helping people live healthier and better with CBD had the most responses (48.65%).
- The most concerns over hemp legalisation were; Government control over hemp use (50%), Quality of CBD products (30%) and Abuse (20%).
We have detailed data and information on our findings below.
Females Are More Likely To Use CBD Products Than Males
Analysis from our survey reveals female users are the major consumers of CBD products in Nigeria.
With 67.74% of total consumption, the male population makes up only 32.26% of CBD Users.
This supports data from a survey of over 2000 Americans, which shows more women turn to CBD products for various health concerns.
And with more CBD companies springing up and marketed specifically to women, the percentage of female users is expected to go up.
CBD Products Are Used Mostly By Middle-aged Nigerians
Adults that fall within the middle-aged group, make up the bulk of CBD consumers in Nigeria.
The progression of CBD consumption begins from young adulthood, reaches peak levels at middle-age and slowly descends into old age.
Here’s a breakdown (in %) of the consumption levels according to results from our survey:
- (18-34): 9.68%
- (35-45): 25.81%
- (46-59): 41.94%
- (60+): 22.58%
Peak levels of CBD use at middle-age might be because Nigerians within this age bracket are prone to face multiple stressors than other age groups.
Challenges of raising families, funding and finances, poor lifestyle choices, occupational stress and others make up the bulk of middle-age stressors.
Dealing with stressful events and the health problems that come with, explains why more middle-aged adults consume CBD products.
Southern States Have More CBD Oil Consumers
Over the past 12 months, there has been a growing increase in Google searches for “Cannabidiol” and other terms relating to CBD Oil.
A quick look at the graph from Google Trends shows Oyo, Kaduna, FCT (Abuja) and Lagos State have had the most interest over time.
However, our survey responses show Lagos State has the highest number of CBD Oil consumers, FCT Abuja being the first runner-up.
- Southern States (72.3%): Lagos, Awka Ibom, Rivers, Abia, Osun, Delta, Imo, Edo State.
- Northern States (27.27%): FCT Abuja, Plateau, Kaduna State.
This shows southern states make up the bulk of CBD consumers in Nigeria. But with the growing interest in northern states, we are more likely to see some competition.
Most Consumers Heard About CBD From a Family or Friend.
When a consumer speaks positively about a product, it helps to build trust and confidence in a prospect’s decision, when considering certain products.
According to marketing experts, people believe recommendations from family and friends more than advertising campaigns.
We noticed the same trend in our survey responses, our analysis shows 84.85% of consumers in Nigeria, heard about CBD Oil from a family or friend.
This tells us more people are getting positive results from using CBD products for their various health concerns.
It is no surprise that when asked if they would recommend CBD Oil, all participants gave positive responses.
Key Takeaway: Brands of CBD based products can utilise word of mouth marketing effectively, to reach consumers.
CBD Oil Tinctures Are The Most Consumed CBD Product in Nigeria
CBD-infused drinks and edibles, make up a large percentage of CBD consumption globally.
Our analysis shows CBD Oil tinctures are the most popular form of CBD products, consumed in Nigeria.
Here’s a breakdown (in %) of the most consumed CBD products:
- CBD Oil Tinctures: (58.50%)
- CBD Infused Coffee: (15.09%)
- CBD Creams & Topicals: (16.98%)
- CBD Gummies: (5.66%)
- Others: (3.77%)
According to researchers, CBD oil tinctures have better bioavailability than most CBD products.
This means when taken into the body, a greater percentage of CBD from tinctures gets used up by the body.
It’s not out of place, that Nigerians prefer consuming CBD Oil tinctures to other CBD products.
The faster CBD gets into the bloodstream, the sooner one can start experiencing its beneficial effects.
Key Takeaway: CBD oil tinctures are consumed by sublingual administration (under the tongue). This makes them fast in getting absorbed into the bloodstream.
CBD Users Makes Use Of Products Often
When asked how often participants consumed CBD products, it turns out the average user does so regularly or occasionally.
- Regular Basis: (58.84%)
- Occasionally: (35.48%)
- Discontinued Use: (9.68%)
Those who consumed CBD regularly made up 58.84%, while the occasional users made 35.48% of the total responses.
Only 9.68% of CBD users had discontinued use due to some reasons.
Active Users Have Consumed CBD Products For Over 12 Months
The majority of participants who took part in our survey said they had consumed CBD products for over 12 months.
Here’s a breakdown (in %) of how long CBD users in Nigeria make use of these products:
- 1-5 Months: (29.03%)
- 6-11 Months: (6.45%)
- Over 12 Months: (64.52%)
This explains why data from consumer reports, shows 22% of CBD users had replaced some type of medications with CBD.
It’s no surprise that the health benefits derived from using CBD, make people use them over the long run for various health concerns.
CBD is generally safe, considered a herbal remedy and users prefer it to traditional medications.
Relief From Pains & Inflammations Are The Most Common Use For CBD
Asides from general health and well-being, results from our survey show that pains and inflammations are the most common use for CBD amongst Nigerians.
Over the years, advances in science and technology helped scientists discover the link between chronic inflammation and numerous health conditions.
Inflammations, being the body’s natural response to a perceived threat, helps protect one from illnesses and infections.
However, it becomes chronic when the immune system receives non-stop signals from the environment and damage healthy cells, causing complications.
Smoking, obesity, chronic stress, air pollution and other environmental hazards, are risk factors for chronic inflammation.
These risk factors are prevalent in Nigeria and it’s no wonder, a large population of Nigerian adults suffer from chronic illnesses.
Participants also used CBD for; improved brain and nervous functions, skincare, improved blood sugar regulation, heart health and improved sleep-wake cycle.
90.32% Of Consumers Found One or More Benefits From Using CBD
The Endocannabinoid System and its component receptors; are found in the immune systems, cardiovascular systems and other systems in the body.
Considering how the ECS is expressed across bodily systems, it isn’t out of place to get multiple benefits from using CBD products.
Supplementing the body with CBD gives deficient systems a wake-up call to self-regulate and self-correct.
It’s one of the main reasons, consumers attest to the use of CBD for numerous health conditions.
This supports claims that the majority of our participants, found one or more benefits from using CBD.
87.11% of CBD Users Claimed To Have Experienced No Side Effects
A large number of participants in our survey (87.11%) claimed to have experienced no side effects at all.
Other participants (12.89%) said they had experienced side effects, and attributed it to overdose or interactions with prescription medications.
While this might hold for interactions with medications, current research has something else to say about “CBD Overdose”
Researchers warn users to take caution when using medications with grapefruit warnings, as CBD could inhibit the metabolic process of such medications.
As the science behind CBD unfolds, research shows that a large dose of CBD (up to 1500mg per day) is well tolerated in humans.
Differences in body chemistry, expression of endocannabinoid receptors and other factors, affect our tolerance levels and how we respond to CBD.
Notwithstanding, it is advised to start with small doses and slowly work one’s way up to find the threshold that brings the desired results.
Hemp Cultivation In Nigeria: 79% Of CBD Users Supports Hemp Legalisation For Medical Uses
Recently, Gov. Oluwarotimi Akeredolu and other stakeholders had a roundtable discussion (at Akure, Ondo State) on the benefits and opportunities of industrial hemp cultivation.
Other health veterans and enthusiasts have also made contributions through campaigns, to create buzz about hemp legalisation.
We threw in a few questions in our survey, to get participants’ thoughts on hemp legalisation and cultivation in Nigeria.
One participant added; “CBD tinctures and other products help people stop suffering in silence and give them a better quality of life. However, CBD Oil is not affordable for many people here in Nigeria. If Hemp cultivation is legalized and the Oil is produced locally, then the costs will be reduced and more people will be able to afford it. More lives will be positively affected as they will have better health, less pain and unnecessary suffering.”
79.31% of participants (consumers of one or more CBD products) supports the legalisation and cultivation of industrial hemp in Nigeria.
From participants’ responses, helping people live healthier and better was the number one reason for their support.
Others were; boosting the economy through income generation and easing the production, distribution and affordability of locally produced CBD products.
Hemp Legalisation Still Raises Some Concerns
Participants also had their reservations about underlying issues, should hemp be legalized and cultivated in Nigeria.
Here’s a breakdown (in %) about the most concerns, CBD Users have over hemp legalisation.
- Government control over hemp use (50%)
- Quality control/standard of locally produced CBD products (30%)
- Abuse (20%)
Another participant added; “Due to the health benefits of CBD, it will not be bad for its cultivation to be made legal in Nigeria. However, the disadvantage should be deeply considered.”
Results from our survey show there is a lot of growth potential for the cannabis industry in Nigeria.
If hemp cultivation is legalised, it could be the turning point for the health and wellness industry in Nigeria; as the majority of Nigerians are faced with several chronic conditions.
The government isn’t left out as this industry promises economic benefits and income generation opportunities.
Thanks to the Trailblazers Team and consumers of Hempworx Nigeria CBD Products who participated in our survey, we wouldn’t have pulled this off without your inputs.
Disclaimer: Results from our survey does not represent the views of all CBD consumers in Nigeria nor the views of our dedicated writers at MBOrganic.
These results are a fraction of the entire population of CBD consumers in Nigeria and should be considered a general overview.
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